Until recently, few people even knew that temperate rainforest existed in Scotland, while even fewer appreciated its global significance. Efforts to save the vital habitat were piecemeal, with as little as 30,000 hectares of this native woodland remaining as a result.
That all changed in 2021, when the plight of Scotland’s rainforest was placed firmly on the agenda like never before.
The resurgence was kick-started when Plantlife, together with Woodland Trust Scotland, relaunched the Alliance for Scotland’s Rainforest (ASR) to unite the efforts of each organisation working to save the habitat and increase the project’s impact. As a result, every partner began sharing clear, consistent and targeted messaging online, at events, during meetings, via social media and in the press, helping to raise awareness of the initiative while starting to build momentum.